Transforming Brands For Growth
A Marketing Executive with two decades of proven strategies engaging younger consumers and scaling end-to-end brand impact.
Impact
Marketing for Financial Services
- Launched successful loyalty programs, adopted by two-thirds of members.
- Ran creative ad campaigns that increased web traffic by 40%, contributing to a quarter of new membership activity.
- Increased the number of younger households by 20%.
- Pioneered a machine learning campaign that decreased account closures by 8% in the first quarter.
- Created a member referral program, generating 33% of total membership growth YOY. Onboarded members 40% faster than non-referral-based entry points.
A glimpse into my professional journey and adventures
